#083: Don't Be Better, Be Different with Laura Ries

<p>You don't win by being better; you win by being different.</p> <p>Laura Ries is an expert marketing strategist and author whose 25 years of work have given her a clear, focused perspective on what works, and what doesn't when it comes to branding. In this episode, she shares the keys to a great brand and how to take advantage of this unique time in history to re-examine your current brand and refresh the message for today's world.</p> <p><strong>Resources:</strong></p> <p><a href="https://www.amazon.com/Visual-Hammer-brand-emotional-visual-ebook/dp/B007P56MK0" target="_blank"><em>The Visual Hammer</em></a><em> by Laura Reis</em></p> <p><a href="https://www.amazon.com/Battlecry-Winning-battle-slogan-kills/dp/0984937099" target="_blank"><em>Battlecry</em></a><em> by Laura Reis</em></p> <p><a href="https://www.ries.com/" target="_blank">Laura Reis Website</a>: Reis.com</p> <p>As Laura mentioned earlier, you don’t win by being better, you win by being different. So what makes your company different?</p> <p>If you’re for everyone, you’re for no one. With the volume of information we are exposed to each day, the <em>power</em> of your marketing lies in the potency of the message and the precision of the audience.</p> <p>Have you defined your unique audience?</p> <p>Do you have a unique message to that audience, or are you just blending in with the noise?</p> <p>Syrup is the brand and marketing agency that grows B2B companies in revenue and maturity - helping you by finding your unique message and audience.</p> <p>Visit <a href="http://syrupmarketing.com/">syrupmarketing.com</a> for more.<br> <br> </p>