082: Having a Strategically Aligned Podcast with Dr. Alyssa Adams

<p><span style="font-weight: 400;">I have been talking a lot about creating a podcast that is strategically aligned with your business and today on Podcast Your Business, I sat down with Dr. Alyssa Adams who has her own strategically aligned podcast to talk about how she created it and what has worked for her. </span></p> <p><span style="font-weight: 400;">It's one thing to talk about having a strategically aligned podcast, but it's another thing to actually hear someone with firsthand experience. Alyssa isn’t afraid of using her podcast to grow her business because she knows how powerful it can be. She plans her content around what she is promoting at that time and it has turned her podcast into her main marketing channel for her business. </span></p> <p><span style="font-weight: 400;">Not only has Alyssa grown her business with her podcast, but she has grown her connection with her audience and her guests by being her most authentic self in her show. This interview is packed with gems so be sure to take notes!</span></p> <p><span style="font-weight: 400;">What’s in this episode:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What Dr. Alyssa Adams does and how her podcast relates to it</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How she uses her podcast as her main marketing channel</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The genuine relationships that her podcast has helped her build </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How Alyssa plans her episodes around what offer she’s promoting</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The importance of authenticity when connecting with others</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to make the most of guest interviews</span></li> <li style="font-weight: 400;" aria-level="1"><spa