079 - Marketing Right Now with Drake Busath

<p dir="ltr">Marketing is, hands down, one of the most requested discussion topics here on The ReWork. Why? Because marketing is hard! And it takes a lot of time, energy, and you never really know what is going to work. Especially in uncertain economic times, it can be difficult to know where to spend your marketing time and money.</p> <p dir="ltr">That’s why Drake Busath is joining the podcast today. The gold standard of portrait photography in Salt Lake City, Busath Photography has been in business for 50 years.</p> <p dir="ltr">Drake purchased the business from his parents and his boys are now the third generation photographers to take over the studio. </p> <p dir="ltr">With all that experience, Drake knows a thing or two about marketing through both good economic times and bad. He’s done it all and he’s found several sure-fire ways to keep his brand at the forefront of the market in his area for the 40+ years he has been in the studio.</p> <p dir="ltr">So listen on to find out what is working in marketing portraits right now.</p> <p dir="ltr">In this episode, you’ll learn how to:</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Map out email campaigns for the whole year.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Run children’s events to get new families in the door.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Design promotions that are on-brand.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Create eye-catching mailers that showcase quality.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Try new things and see if they are sustainable.</p> </li> </ul> <p><strong> </strong></p> <p dir="ltr"><strong>Here’s a glance at this episode:</strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">[03:15] - In the 40 years of his career, Drake has been through a booming economy and recessions.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">