079: How To Use Branding To Get Your Ideal Clients w/ Hollie Arnett

<p><span style="font-weight: 400;">How you brand yourself may be one of the most important parts of being a profitable motion designer.</span></p> <p><span style="font-weight: 400;">There are so many ways to go about it though. Do you brand yourself as a studio?</span></p> <p><span style="font-weight: 400;">Should you show more of your personality on social media? What about a logo?</span> <span style= "font-weight: 400;">How do you stand out from the crowd?</span></p> <p><span style="font-weight: 400;">Today’s guest is going to help us answer all these questions.</span></p> <p><strong>About Hollie Arnett</strong></p> <p><strong><a href="https://www.blackandwhitestudios.nz/" target= "_blank" rel="noopener"><span style="font-weight: 400;">Hollie Arnett</span></a> <span style="font-weight: 400;">is a branding coach and strategist. She specializes in helping creatives brand their passion so that they can build a business that allows them to do the thing that they love.</span></strong></p> <p><strong>The Central Elements of Any Good Brand</strong></p> <p><strong><span style="font-weight: 400;">Hollie boils effective branding down to three main elements. The first is clarity.</span></strong></p> <p><strong><span style="font-weight: 400;">Both you and your audience need to be clear on what you do and who you target.</span></strong></p> <p><strong><span style="font-weight: 400;">Next is creativity. You need something to help you stand out as you convey your messaging.</span></strong></p> <p><strong><span style="font-weight: 400;">Lastly, you need consistency. Being consistent with your messaging will help people remember and recognize you.</span></strong></p> <p><strong>The Best Branding is Simple Branding</strong></p> <p><span style="font-weight: 400;">Creating a logo for yourself may seem intuitive for a motion designer.</span></p> <p><span style="font-weight: 400;">However, it’s not always a simple task. Hollie suggests considering whether or not you even need a logo.</span></p> <p><span style="font-weight: 400;">If