078* What is UGC & Why Are Brands Willing To Pay You For It? // Summer Fridays Case-Study

<p>The future of "influencer marketing" is not in the sponsorship - it's in the user-generated content (or UGC). But what happens when brands are ahead of the game (AKA know the power of UGC to convert to sales), &amp; trick customers into creating the content... for free? That's what today's episode is about - a case study into influencer-founded Summer Fridays &amp; their "casting call" application from early June 2022.</p> <p><br> ---<br> follow me on TikTok for BTS content! &gt;&gt; <a href="https://tiktok.com/@ninathelawyer">@ninathelawyer</a><br> more educational content on Instagram &gt;&gt; <a href="https://instagram.com/ninathelawyer">@ninathelawyer</a></p> <p>shop contract templates for your business &gt;&gt; <a href="https://ninathelawyer.com/template-shop">click here</a></p>