078: Using Creative Product Displays to Boost Your Sales

<p>Have you ever noticed how product displays are set up at your local businesses? Some are visible as soon as you walk into the store, others may be elegantly displayed on an eye-catching wooden table, or maybe they’re next to the checkout line at the grocery store.</p> <p> </p> <p>Businesses pay millions of dollars to capture the attention of their prospective buyers using beautiful objects, smells, and other psychological triggers to capture our attention. And the reason they keep doing it? Because it works! But have you ever thought about using the same principles in your own business?</p> <p> </p> <p>If you’ve never even thought about it, that’s okay. Don’t stress! All you need is a product to casually display along with a few basic items you can pick up locally and you’ll have your product display up and running in no time. And it doesn’t have to be a big, elaborate display. Instead, the simpler the better.</p> <p> </p> <p>In today’s episode, I’ll tell you exactly how to create a product display for your office whether you have a virtual practice or have a brick-and-mortar location. Using product displays is one of the easiest ways to bump up your revenue in a very passive and non-salesy way. Plus, it takes very little investment to set up.</p> <p> </p> <p>After having a physical - then virtual practice for over 20 years, I can say that with just a few items from the dollar store and a little bit of tech-savviness, you too can have an eye-catching display that your patients will want to know more about.</p> <p> </p> <p>Product displays are one of my favorite ways to bring in a little more cash with very little effort. So, my friend, let’s get to it!</p> <p> </p> <h2><strong>Gold Nuggets</strong></h2> <ul> <li>(1:38) The one thing practitioners forget to mention.</li> <li>(2:47) What patients want to know but don’t know how to ask.</li> <li>(5:46) Creating a supplement bundle for your display.</li> <li>(8:40) How to get started – step by step.</li> <li>(13:10) Modifications for a virtual practice.</li> </ul>