075: 4 Questions to Create a Competitive Advantage

<p>As business leaders, we can sometimes hear the term “go-to-market” and immediately think “marketing.” But that is only part of the equation and Sangram Vajre is here to tell us why.<br /> <br /> In this episode, we are joined for a second time by Sangram Vajre, Co-Founder and Chief Evangelist of Terminus. He offers his unique take on go-to-market strategies (aka, bringing new products and new business to the market). He will tell us about his 4 questions that help launch products, create ideal customers, and gain a competitive advantage.<br /> <br /> He’ll explain the basics of a go-to-market strategy and how leaders can effectively begin using it to take their organization to the next level.<br /> <br /> Welcome to episode 75 of One Next Step.</p>