074 - Overcoming the Fear of Selling with Tim Walden

<p><span style="font-weight: 400;">After 17 years in business, I</span> <em><span style="font-weight: 400;">still</span></em> <span style="font-weight: 400;">refer to the notes I took from the presentations I’ve attended by Tim Walden and his wife, Beverly. Tim is the co-owner of Walden Photography in Lexington, Kentucky, and one of the most amazing business minds in this industry. He does his job with such class and kindness and invests his time not only with clients but in helping other photographers strengthen their skills, too.</span></p> <p><span style="font-weight: 400;">In today’s episode, Tim and I are discussing the fear of selling. In this business, we’re often afraid of coming across as the used car salesman. We don’t want to trick our clients or be inauthentic and sometimes the idea of selling seems “icky”. </span></p> <p><span style="font-weight: 400;">There is no better person to talk about this topic than Tim. He says it best when he says, “Sell the result of your art, not the art.” What does that mean? And how do we do that? </span></p> <p><span style="font-weight: 400;">In this episode, you’ll learn how to:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Stop underestimating the value of your work</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Form the client’s expectations and fulfill them</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Have confident conversations about price</span></li> </ul> <p><span style="font-weight: 400;">Listen to Tim’s words of wisdom and get yourself a boost in confidence to overcome the fear of selling.</span></p> <p> </p> <p><strong>Here’s a glance at this episode:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">[02:24] - Welcome to the show, Tim!</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">[03:40] - Many in the industry fear sales, but it should