072: The Future of the Motion Design Industry w/ Ryan Summers

<p><span style="font-weight: 400;">There’s certainly a lot of unknowns in the world these days. This is true for the motion design industry as much as anything else. Long-term survival is likely going to involve both adaptability and keeping focused on your priorities.</span></p> <p><strong>About Ryan Summers</strong></p> <p><span style="font-weight: 400;">As 2D creative director at <a href="https://www.schoolofmotion.com/">School of Motion</a>, Ryan is busy making courses to help other motion designers move forward in their career. This allows him to keep a close eye on trends in the motion design world and get ready for what the future brings to this industry.</span></p> <p><strong>The New Landscape of Motion Design</strong></p> <p><span style="font-weight: 400;">The world is changing fast. While many of these changes bring new challenges, they also involve new opportunities for motion designers. Ryan shares his observations and predictions for what this means for us. For one thing, remote work is more accepted and widespread than ever. It also presents more opportunities for individuals and small studios which can operate without the massive overhead required by the big studios.</span></p> <p> </p> <p><strong>Specialization as a Key Elements of Success</strong></p> <p><span style="font-weight: 400;">In the crowded field of motion design, it’s crucial to set yourself apart. With all the generalists put there, Ryan sees the importance of specializing in something that shares your unique voice. It may weed out some potential clients, but it will make sure that you work with the right ones in the end.</span></p> <p> </p> <p><span style="font-weight: 400;">“There’s great opportunity when the world changes as fast and as all-encompassing as it has.” [5:14]</span></p> <p><span style="font-weight: 400;">“That’s the part of every artist’s challenge and every studio’s challenge; You have to redefine yourself while the world changes around or you’ll get lost.” [7:43]</span></p> <p><span style="font-weight: 400;">“You hav