072 - Profitable Headshots and Branding with Kira Derryberry

<p><span style="font-weight: 400;">Over the last few years, there has been an ever-growing trend for personal branding portraits and headshots. These can be an awesome opportunity, but it’s not uncommon to see photographers working way too hard and for way too many hours and not getting the financial benefits of that work.</span></p> <p><span style="font-weight: 400;">With this expanding segment of our industry, I wanted to bring in an expert who has successfully threaded the needle of supplying her clients with the imagery they need while making the process efficient and profitable for her business. </span></p> <p><span style="font-weight: 400;">Kira Derryberry is a portrait photographer based in Tallahassee, FL. She is also the Vice President of the Professional Photographers of America (PPA). In this conversation with Kira, we talk about the very intentional steps she took towards profitability, sustainability, and profitability in the Personal Branding category of her business. There are so many great tips in this episode, no matter what type of photographer you are or what your business goals are, because she also shares software tips, workflow ideas, and exactly how she runs a session for these seemingly “boring” shoots.</span></p> <p><span style="font-weight: 400;">In this episode, you’ll learn how to:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Nail down a few looks that create confidence and efficiency.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Schedule back-to-back headshots and branding shoots.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Use Calendly for online booking and payment.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Spend less time on the shoot and more time on the proofing.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Create sustainability with headshots and per