070: Why You Can’t Find Consistent Clients

<p><span style="font-weight: 400;">Freelance life can go from feast to famine in an instant. As a Motion Designer, it can be easy to get discouraged when your business is down. Plus, even when you have a project, there’s no guarantee that you’ll have work waiting when it’s done. That’s why I love consistent clients.</span></p> <p><span style="font-weight: 400;">In this solo episode, I want to talk to you about what it takes to land clients that keep coming back to you. To be successful in Motion Design you should regularly be engaging in client outreach. It may not be your favorite part of the job, but it’s critical to your long-term success and sanity. </span></p> <p> </p> <h2><span style="font-weight: 400;">Maker Time vs Manager Time</span></h2> <p><span style="font-weight: 400;">In the episode, I talk about two distinct ways to structure your work time, “maker” time and “manager” time.</span></p> <ul> <li style="font-weight: 400;"><strong>Maker Time -</strong> <span style="font-weight: 400;">Large blocks of time (~4 Hours) used to focus on creative work. </span></li> <li style="font-weight: 400;"><strong>Manager Time -</strong> <span style="font-weight: 400;">Smaller blocks of time (<1 Hour) dedicated to doing administrative tasks like accounting, client outreach, email, etc.</span></li> </ul> <p><span style="font-weight: 400;">As artists, it can be easy to focus your full attention on ‘Maker Time’. After all, you didn’t get into Motion Design because you like accounting. However, by not engaging with potential clients at all times, you risk finding yourself without work. The ups and downs of freelance life can catch you in a cycle of instability. Creating a system to generate client leads will break you out of this cycle.</span></p> <p><span style="font-weight: 400;">It’s important for you to identify tasks that involve creating and tasks that involve managing your business.</span></p> <h2><span style="font-weight: 400;">Mornings for Creative, Afternoons for Business</span></h2> <p><span style="font-weight: 4