#07 - The Wrong Way to Market During a Global Crisis

<p>We are going through a global crisis and right now MORE THAN EVER, it's really important to shift your messaging and your marketing to accommodate people's shift of perspective. &nbsp;I have LOOOOONG thought Bro Marketing was a dying form of marketing but with what has just happened in our world, it doesn't have much life left.</p> <p>It is SO important that you are NOT bro marketing right now.&nbsp;So if you don't know what it is, use this episode to inform yourself on what not to do.</p> <p>Do you only care about the bottom line (aka the sale and money in your bank) OR do you actually care about the people who you help?</p> <p>There is a style of marketing out there that completely disregards the people who you desperately want to help and unfortunately, it’s a lot of what is being taught out there on the internet.</p> <p>I’m talking about Bro Marketing. Which is a style of marketing that prioritizes the sale over the customer. This marketing tactic doesn’t give two shits about customer loyalty or if the client returns.</p> <p>You may unknowingly be bro marketing based on the advice of a so-called "marketing expert". And if you are, you might be sabotaging your business and completely crushing your soul.</p> <p>In today’s episode of the HIGH on Business Podcast, I am talking ALL about this inauthentic form of marketing and how to avoid it to stay aligned with your mission and your values which is incredibly important in today's new world.</p> <p>Are you ready to get clear on your niche so you can start growing your business and reach more of your dream clients? On April 3rd, I am hosting a 2-hour live interactive workshop on finding your niche. I PROMISE, this will be the last niche training you ever need. You can get 70% off from now until April 2nd: https://kendra-perry.com/niche-workshop</p> <p>Wanna chat? Shoot me a DM on Instagram, <a href="https://instagram.com/kendraperryinc" target="_blank"><strong>@kendraperryinc</strong></a>, and I'll be happy to talk to you!</p> --- Send in a voice message: htt