069: B2C Commerce Development with Andrew Lawrence

<p><span style="font-weight: 400;">Andrew Lawrence is a Director of Product Management for Salesforce Commerce Cloud. Today I am sitting down with him to talk about a wide range of topics related to B2C Commerce. We discuss how Salesforce has adopted a headless commerce approach, the new developer portal, and experience for commerce developers and some of the new tools coming out.</span></p> <p><span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">  </span></p> <p><span style="font-weight: 400;">Andrew also explains how the pandemic has impacted commerce in general for developers. It brought a variety of challenges for retailers and changed the way they navigated commerce. Tune in to learn more.</span></p> <p><span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">  </span></p> <p><strong>Show Highlights:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">His early experience with technology and how that brought him to Salesforce.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The challenges and shifts the pandemic brought to B2C commerce.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How curbside pickup affected retailers.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How headless commerce wove many different systems together to make contactless commerce easier.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How developers can navigate all the different APIs and options being introduced.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What the new Commerce Developer Portal does for developers.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "