067 - Training Your Clients Part 2: Retraining Yourself with Jessica Mackey

<p><span style="font-weight: 400;">In Part 2 of our Training Your Clients Series, Jessica Mackey joins me again to explore the next step in training our clients, which is a step backwards in order to move forward.</span></p> <p><span style="font-weight: 400;">Before we can train our clients, we must first retrain</span> <em><span style= "font-weight: 400;">ourselves</span></em><span style= "font-weight: 400;">. </span></p> <p><span style="font-weight: 400;">Retraining ourselves means getting CRYSTAL CLEAR on who we are and what we do. So clear, in fact, that answers to difficult questions roll off our tongues with ease. No longer are we stammering or giving overly defensive answers when a client asks for “digitals only.” </span></p> <p><span style="font-weight: 400;">Instead, we can answer any question or objection confidently and clearly, because we are in control of our process and our business. This provides the best possible experience for our clients because they know what to expect (no unwelcome surprises) and they can relax and feel taken care of.</span></p> <p><span style="font-weight: 400;">That all sounds good but how do we get from here to there? </span></p> <p><span style="font-weight: 400;">In this episode, you’ll learn how to:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Take a minute to gather your thoughts before answering ANY question</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Recognize the value of the service you are providing your clients</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Provide context for clients and communicate the value of your work</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Set boundaries through an intentional process</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Avoid becoming defensive</span></li> </ul> <p> </p> <p><strong>Here’s a glance at this