065: From Corporate Burnout to Boutique Pet Brand with Chavarne Wright of Le Paws

<p><span style="font-weight: 400;">After a decade of grinding in the corporate world, Chavarne Wright finally hit burnout. So, she decided to combine her passion for animals with a dream of starting an ecommerce business. In less than 6 months, she launched Le Paws, a proud Australian eco-boutique pet brand. The brand’s best-seller is an ethical, functional, and stylish feeding mat inspired by Chavarne’s Chief Meow Officer–Daisy. Le Paws was featured in</span> <em><span style="font-weight: 400;">British Vogue</span></em> <span style="font-weight: 400;">this spring, and this summer plans to expand its product line and distribute to wholesalers. </span></p> <p> </p> <p><span style="font-weight: 400;">Listen to Mollie and Chavarne discuss: </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Quitting her corporate career and going all-in on Le Paws</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The challenges of breaking into the pet industry </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How the</span> <em><span style= "font-weight: 400;">Start and Scale</span></em> <span style= "font-weight: 400;">course helped her create a brand identity </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The importance of naming conventions for a brand</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Understanding cultural and communication differences with suppliers</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Making the Le Paws dining mats reversible and durable </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Shifting her launch date 6 times</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why entrepreneurs need to be flexible</span></li> <li style="font-weight: 400;" aria-level="1"><span style=