065 - Better Clients Part 2: Attracting the Perfect Client with Kathryn Langsford

<p><span style="font-weight: 400;">If you listened to last week’s episode you got all the info you needed to AVOID hating your clients. </span></p> <p><span style="font-weight: 400;">This week, we are focusing on the POSITIVE. </span></p> <p><span style="font-weight: 400;">How to ATTRACT the perfect clients for your business and then bring them into your world and solve their problems, love on them, and make them clients for life. </span></p> <p><span style="font-weight: 400;">In this episode, Kathryn Langsford and I demonstrate how to attract the perfect client by creating a better service, doing the best work you can, and providing the best experience for clients. </span></p> <p><span style="font-weight: 400;">And that is only possible when you are very clear on the way</span> <em><span style= "font-weight: 400;">you</span></em> <span style= "font-weight: 400;">want to work.</span></p> <p><span style="font-weight: 400;">In this episode, you will learn how to:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Create a well-defined service (that makes sense to prospective clients)</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Make changes to your business but bring your</span> <em><span style= "font-weight: 400;">existing</span></em> <span style= "font-weight: 400;">clients along with you</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Accept that not everyone is the perfect fit for your business</span></li> </ul> <p><span style="font-weight: 400;">Creating a well-defined business and finding the perfect clients is an evolution; it takes time, but it’s oh so worth it. </span></p> <p><span style="font-weight: 400;">Let’s do the ReWork!</span></p> <p><strong>Here’s a glance at this episode:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">[2:35] - What we really want is to love the way we’re working.</span></li> <li style="font-weight: 400;"