064 - Better Clients Part 1: How Not to Hate Your Clients with Kathryn Langsford

<p><span style="font-weight: 400;">Wait, why would we ever hate our clients? They support us and pay money for our services, what more could we want? </span></p> <p><span style="font-weight: 400;">You’d be surprised how easy it is to get into a negative relationship with a client and almost always,</span> <strong>it’s</strong> <strong><em>not</em></strong> <strong>the client’s fault. </strong></p> <p><span style="font-weight: 400;">It sounds something like this:</span></p> <p> </p> <ul> <li aria-level="1"><strong><em>“What does she (client) expect when she only paid $X?” </em></strong></li> </ul> <p> </p> <p><span style="font-weight: 400;">(you discounted when you shouldn’t have or your prices are too low resulting in client resentment)</span></p> <p> </p> <ul> <li aria-level="1"><strong><em>“Ok, I’ll do it just this once, but I normally never do this.”</em></strong></li> </ul> <p> </p> <p><span style="font-weight: 400;">(you’re breaking your own rules and will resent the client later)</span></p> <p> </p> <ul> <li aria-level="1"><strong><em>“Why do they keep asking for digital files only?!?!?”</em></strong></li> </ul> <p> </p> <p><span style="font-weight: 400;">(you’re not educating your client properly about your products and process)</span></p> <p><span style="font-weight: 400;">The good news is, if it’s OUR FAULT we have the power to change it. </span></p> <p><span style="font-weight: 400;">It all boils down to how we DECIDE to run our business and in today’s episode Kathryn Langsford joins us for a conversation on ways to</span> <em><span style= "font-weight: 400;">not</span></em> <span style= "font-weight: 400;">hate your clients.</span></p> <p><span style="font-weight: 400;">In this episode, you will learn how to:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Educate your clients effectively</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Stay firm on your rules</span></li> <li style="font-weight: 400;" aria-level="1">