#063: Stop Blending In with Angela Pointon

<p>Angela Pointon, President at 11outof11 and author of <em>Stop Blending In</em>. She discusses the strategies for establishing your organization as the authority in your industry through content marketing, what to look at to determine where your marketing strategy can improve, and the importance of asking, "What do we want to be known for?"</p> <p>Links:</p> <p><a href="http://11outof11.com/" target="_blank">11outof11.com</a></p> <p><a href="https://www.amazon.com/Stop-Blending-Achieving-Thought-Leader-Standing/dp/1695470060" target="_blank"><em>Stop Blending In</em>&nbsp;by Angela Pointon</a></p> <p>This episode is sponsored by Nintey.io.</p> <p>Ninety is a cloud-based collection of the essential business building and awareness tools you need to make running EOS easy. Our friends at Ninety are obsessed with making sure that every one of the EOS tools is simple to find, simple to use, and captures all of the data your teams need to hit an average of 90% of their rocks, measurables, and to-dos.</p> <p>Learn more at&nbsp;<a href="https://www.ninety.io/tractionville" rel="ugc noopener noreferrer" target="_blank">ninety.io/tractionville</a></p> <p><br></p>