063 - Pricing in Uncertain Times

<p><span style="font-weight: 400;">Running your own business is not for the faint of heart in the best of times. Add in a pandemic, inflation, wars and uncertainty and it’s a recipe for fear and anxiety.</span></p> <p><span style="font-weight: 400;">So, consider this episode as your own personal ATJ pep-talk all about pricing, even in uncertain times.</span></p> <p><span style="font-weight: 400;">Putting a price on your work is one of the most challenging parts of the portrait business but it can feel especially hard right now, when we are worried that changing</span> <em><span style= "font-weight: 400;">anything</span></em> <span style= "font-weight: 400;">could cause us to lose clients.</span></p> <p><span style="font-weight: 400;">In this episode I’ll explore things you can do to help with pricing while also making sure that your clients are getting exactly what they want and need and the absolute best experience you’re able to offer.</span></p> <p><span style="font-weight: 400;">In this episode, you will learn how to:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Check in on your current mindset</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Recognize the mindshifts you need to make about pricing</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Make a plan</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Put the plan into action</span></li> </ul> <p><span style="font-weight: 400;">You pour your heart and soul into your work, your art. Make it</span> <em><span style= "font-weight: 400;">worth it</span></em> <span style= "font-weight: 400;">and charge what it is worth. Believe it or not, your clients will thank you. Why? Because the best clients for your business want a</span> <em><span style= "font-weight: 400;">better</span></em> <span style= "font-weight: 400;">service, not a cheaper one. </span></p> <p> </p> <p><strong>Here’s a glance at