063 Learnings from an ethical launch

<p><span style="font-weight: 400;">Today I want to talk to you about a subject that I’m so passionate about, and that is how to sell your services without using manipulative marketing techniques. </span></p> <p><span style="font-weight: 400;">I recently launched a new programme, a completely new offering for my business and I ran a little experiment. I prioritised launching with integrity more than ever before to prove it’s possible to launch in an ethical way. </span></p> <p><span style="font-weight: 400;">What You'll Learn In This Episode:</span></p> <p><span style="font-weight: 400;">- Some of the manipulative techniques used to encourage us to buy that have become so commonplace you might not even realise they’re happening.</span></p> <p><span style="font-weight: 400;">- Why I wanted to prove you can have a successful launch without manipulation and the results of our ethical launch (Spoiler; it was multi 6 figures)</span></p> <p><span style="font-weight: 400;">- How I intend to counterbalance any manipulative actions in my business going forward and some of the strategies I had to stop myself from using in this launch.</span></p> <p><span style="font-weight: 400;">- As an unregulated industry why it’s so important that we all feel empowered to call out dodgy tactics when we see them to stop our industry from imploding.</span></p> <p><span style="font-weight: 400;">Resources:</span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;">-</span> <a href= "https://www.lisajohnson.com/launch" target="_blank" rel= "noopener">Download my FREE Launch Strategy Guide</a></p> <p><span style="font-weight: 400;">- Visit my website</span> <a href="http://www.lisajohnson.com" target="_blank" rel= "noopener"><span style= "font-weight: 400;">www.lisajohnson.com</span></a></p> <p><span style="font-weight: 400;">- Follow me on Instagram</span> <a href="https://www.instagram.com/lisajohnsonstrategist/" target= "_blank" rel="noopener">@lisajohnsonstrategist</