063 - How to Decide Whether to Get a Fractional CMO or Use a Marketing Consultant - Interview with Art Saxby

Learn from our guest today, the CEO of the largest Fractional Chief Marketing Officer (CMO) firm in the Country, how to decide whether to get a fractional CMO or use a marketing consultant. Following a long career in senior marketing roles in brands like Kellog’s, Frito-Lay, and Coca Cola, Art Saxby became the founder and CEO of Chief Outsiders (https://www.ChiefOutsiders.com/). In the conversation, we covered what it looks like for businesses who need a fractional CMO, the differences between marketing consultants, agencies, and CMOs, and when CEOs need to bring in one versus the other. We covered how fractional CMOs interface with operations/sales/finance, when people need to bring in someone to help them implement a business management system like the Entrepreneurial Operating System (EOS), and how Chief Outsiders interfaces with EOS Implementers and EOS Worldwide. Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.