063: From Zero to 6 Figures in 1 Month with Samantha Brett of Naked Sundays

<p><span style="font-weight: 400;">Samantha Brett surveyed 2,000 millennials asking what they don’t like about traditional sunscreen. There were 3 universal answers–white, sticky, and bad for the skin. So Samantha reversed engineered to create the first SPF 50+ mist for over makeup. Alongside her partner, Samantha launched Naked Sundays in January of 2022 and and 6 figures in 4 weeks. And within 3 months, Nake Sundays became Australia’s #1 SPF skincare brand. </span></p> <p> </p> <p><span style="font-weight: 400;">Listen to Mollie and Samantha discuss: </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How her background working at Vogue and Marie Claire inspired her research </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The 9 months manufacturing process</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Spending over a year building her Instagram presence </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Creating vegan collagen from scratch </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Obsessively listening to Nathan Chan and Gretta van Riel </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How she manages her full-time job as a journalist and mother</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Creating a logo that would fit the bottling and packaging</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How lilac became the color icon of Naked Sundays </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Winning the 2022 Mecca Beauty Innovation Award </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Susutaining their growth and future products</span></li> <li style="font-weight: 400;" aria-level="1"><spa