062 - Is Your Branding Broken?

<p><span style="font-weight: 400;">The common lament of portrait photographers everywhere, “I need more clients!” Ideally, yes, we want more clients. But what if you’ve increased your marketing efforts and it’s not working out how you’d hoped? Instead of attracting well-qualified clients who want what you do, you’re attracting:</span></p> <p><span style="font-weight: 400;">Price sensitive people looking for “minis” or a deal.</span></p> <p><span style="font-weight: 400;">Potential clients who just want digital files so they can DIY their own portraits. </span></p> <p><span style="font-weight: 400;">Where is the disconnect? </span></p> <p><span style="font-weight: 400;">Why is this happening?</span></p> <p><span style="font-weight: 400;">It all boils down to branding and your branding might just be broken but, how can you tell if it is?</span></p> <p><span style="font-weight: 400;">In this episode, I share 3 tell-tale signs that your branding is broken and what to do to fix it. </span></p> <p><span style="font-weight: 400;">In this episode, you will learn how to:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Clarity: Be crystal clear with yourself first and then your clients so there’s no confusion.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Confidence: Confidently share what you do (and don’t do) to attract the best kind of client for your business.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Consistent: Repeat that message again and again (and again) until it becomes a part of the DNA of your business.</span></li> </ul> <p> </p> <p><strong>Here’s a glance at this episode:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">[2:08] - If clients know</span> <em><span style="font-weight: 400;">exactly</span></em> <span style="font-weight: 400;">what you do, you will attract the best client for your business.</span></li> <li style="fon