061: What Is A Brand Archetype? An Explanation & Examples

<div class= "et_pb_module et_pb_text et_pb_text_3 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p><a href="https://geoffkullman.com/archetypes" target="_blank" rel="noopener"><strong>**DOWNLOAD THE "BRAND ARCHETYPE GUIDE" NOW**</strong></a></p> <p>What IS a brand archetype? Why is it SO powerful? Are you MISSING out if you don’t use one?</p> <p>Today, we’ll explore how three global brands – Amazon, Apple, and Facebook – utilize their brand archetype. More than that… what do we do if the archetype you create for a brand isn’t reflected in the perception that consumers have of the brand?</p> <p> </p> </div> </div> <div class= "et_pb_module et_pb_text et_pb_text_4 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><strong>Episode Article:</strong> <ul> <li>“The meaning of a brand? An archetypal approach”<br /> <a href= "https://www.emerald.com/insight/content/doi/10.1108/REGE-02-2018-0029/full/pdf?title=the-meaning-of-a-brand-an-archetypal-approach" target="_blank" rel= "noopener">https://www.emerald.com/insight/content/doi/10.1108/REGE-02-2018-0029/full/pdf?title=the-meaning-of-a-brand-an-archetypal-approach</a></li> </ul> </div> </div> <div class= "et_pb_module et_pb_text et_pb_text_5 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p> </p> <p><strong>Mentioned In Episode:</strong></p> <ul> <li><a href="https://geoffkullman.com/questions" target="_blank" rel="noopener">Submit A Question</a></li> <li><a href="https://yoursalesmaven.com/" target="_blank" rel= "noopener">Download the Archetype Guide</a></li> </ul> <p> </p> </div> </div>