061: Starting a Social Agency from Scratch with Maddison Danforth of Boho Social

<p><span style="font-weight: 400;">After 10 years of experience in digital and social marketing, Maddison Danforth decided that she wanted to help small businesses that didn’t have budgets for large agencies. So, on a Friday afternoon, she left her full-time job. The following day she started her agency called Boho Social. </span></p> <p> </p> <p><span style="font-weight: 400;">In the past 3 years, Boho Social has helped small businesses use organic social media to see results like growing from $2.5K to $20K in 6 months. In addition, Maddison was named one of the "Top 10 Female CEOs to Watch" by Yahoo Finance and conducts regular workshops on the power of organic social. </span></p> <p> </p> <p><span style="font-weight: 400;">Listen to Mollie and Maddison discuss:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The value of organic vs. paid social media</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How she launched her social media agency</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why she chose a Boho-style brand</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to balance client load and consulting packages  </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why she hired a business coach to help with her pricing </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why you should hire before you’re ready</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Anxiety surrounding raising her prices and the surprising response </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">And much more organic social media advice…</span></li> </ul> <p> </p> <p> </p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Who do you want to see next on the podcast?</strong> <span style="font-weigh