#060 - Brand Licensing

<p>In this new #podcast episode, we discuss the topic of brand licensing. A big goal of brand licensing is to reinforce an existing brand’s image or bring awareness to a brand that is new to consumers.</p> <p>We have special guests Maura Regan, President of <a href= "https://licensinginternational.org/">Licensing International</a>, and Michael Connolly, Founder and CEO of <a href="https://www.retailmonster.com/">Retail Monster</a> to bring insight to this episode's topic!</p> <p> </p> <p class="p1"><strong>ABOUT THIS PODCAST:</strong></p> <p class="p1">"Experience Imagination" is a Themed Entertainment Podcast presented by Falcon's Creative Group, a design studio and media house that works to create immersive experiences around the world. Learn more about us at <a href= "https://falconscreativegroup.com/"><span class= "s1">falconscreativegroup.com</span></a></p> <p class="p1"> </p> <p class="p1"><strong>FOLLOW FALCON'S ON SOCIAL:</strong></p> <p class="p2"><span class="s2">Twitter: <a href= "https://twitter.com/falconscg"><span class= "s3">twitter.com/falconscg</span> </a></span></p> <p class="p2"><span class="s2">Facebook: <a href= "https://www.facebook.com/falconscreativegroup/">facebook.com/falconscreativegroup/</a><span class="s3"> </span></span></p> <p class="p2"><span class="s2">Linkedin: <span class= "s3"><a href= "https://www.linkedin.com/company/falcons-creative-group/">linkedin.com/company/falcons-creative-group/</a></span></span></p> <p class="p2"><span class="s2">Instagram: <a href= "https://instagram.com/falconscg/">instagram.com/falconscg/</a></span></p>