058: Does Our Identity Alter Our Experience? (The Most Canadian Experiment EVER)

<p><span style="font-weight: 400;">Social Identity Theory (SIT) and Self-Categorization Theory (SCT) can have a massive impact on how well we understand our avatar and the direction we take in our copy decisions. This article reveals a new flavor (pun intended) to understanding just how powerful those social groups are – that our social</span> <em><span style= "font-weight: 400;">identity</span></em> <span style= "font-weight: 400;">alters how we experience</span> <em><span style="font-weight: 400;">reality</span></em><span style= "font-weight: 400;">.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Articles Mentioned In This Episode:</strong></p> <p><span style="font-weight: 400;">From Groups to Grits: Social Identity Shapes Evaluations of Food Pleasantness</span></p> <p><a href= "https://www.sciencedirect.com/science/article/abs/pii/S0022103117304900" target="_blank" rel= "noopener">https://www.sciencedirect.com/science/article/abs/pii/S0022103117304900</a></p> <p> </p> <p><strong>Homework:</strong></p> <p><span style="font-weight: 400;">Q &A episode – Got a question? Send it in!</span></p> <p><a href="https://geoffkullman.com/questions" target="_blank" rel="noopener"><span style= "font-weight: 400;">https://geoffkullman.com/questions</span></a></p> <p> </p> <p><span style="font-weight: 400;">Click here to join the INCEPTION Accelerator waiting list.</span></p> <p><a href="https://geoffkullman.com/accelerator" target="_blank" rel="noopener"><span style= "font-weight: 400;">https://geoffkullman.com/accelerator</span></a></p> <p> </p> <p><strong>Connect with Geoff:</strong></p> <p><span style="font-weight: 400;">Instagram: @geoffkullman</span></p> <p><span style="font-weight: 400;">Twitter: @geoffkullman</span></p> <p><span style="font-weight: 400;">Inquiries: geoffkullman.com</span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Subscribe To The Podcast Here:</strong></p> <p><span style="font-weight: 400;">Do you have friends, colleagues, or clients who would find The Psycho