057: How to Rebrand Your Business with Samantha Scott and Wayne Stanton of Selfcare Social

<p><span style="font-weight: 400;">Samantha Scott and Wayne Stanton always wanted to start an online business but didn’t know how. After taking the Foundr</span> <em><span style= "font-weight: 400;">Start and Scale</span></em> <span style= "font-weight: 400;">course, they discovered their business idea and started selling LED-light therapy masks under the brand “Social Skins.” Their launch was so successful that they realized their brand had pigeon-holed their business. So last year, they relaunched their brand as Selfcare Social, which provides an array of self-care products at an affordable price. The rebrand didn’t slow down their pace, now at $10K sales per month, thanks to their loyal customers and followers. </span></p> <p> </p> <p><span style="font-weight: 400;">Listen to Mollie chat with Samantha and Wayne about: </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How</span> <em><span style= "font-weight: 400;">Start and Scale</span></em> <span style= "font-weight: 400;">helped them discover their business idea</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to market a product to an unfamiliar audience </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to rebrand your business without losing awareness </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Getting featured in Vogue UK, Beauty Crew, PopSugar, and Women’s Health</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why Google Ads worked better than Facebook ads to reach their audience </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How “normal people” became influencers for their brand</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The cost and challenges of international shipping</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font