054 - Quality Over Quantity with Stacey Hemeyer

<p><span style="font-weight: 400;">The idea of “Quality Over Quantity” is gaining steam in today’s culture of Aspiring Minimalists. </span></p> <p><span style="font-weight: 400;">Think</span> <strong>Capsule Wardrobe</strong><span style="font-weight: 400;">: less pieces of clothing that are higher quality (and more expensive). Every piece fits you perfectly and works together with all the others to make multiple great outfits (a system) vs. a closet full of TJ Maxx pieces purchased because they were “on sale.” You end up with “a lot” of clothes that kind of fit, don’t necessarily go together and, let’s be honest, some of them still have the tags on them.</span></p> <p><span style="font-weight: 400;">Which shopper are you? I’ve been both.</span></p> <p><span style="font-weight: 400;">Who I want to attract to my</span> <strong>portrait business</strong> <span style= "font-weight: 400;">is clients who are looking for, as Gregg McKeown puts it in his book,</span> <em><span style= "font-weight: 400;">Essentialism</span></em><span style= "font-weight: 400;">,</span> <strong>“less but better.”</strong></p> <p><span style="font-weight: 400;">But do clients really KNOW that’s what they want? Most often they don’t.</span></p> <p><span style="font-weight: 400;">Most clients THINK they want A LOT of pictures. They want us to shoot everything that comes into our minds (or theirs); show them everything, and then give them everything at the lowest possible price in the form of a lot of little prints or a collection of digital files.</span></p> <p><strong>THE RESULT? </strong></p> <p><strong>For the Portrait Photographer:</strong><span style= "font-weight: 400;">  Their nights and weekends are spent with their face in a computer screen, editing their brains out for pennies while life goes on without them.</span></p> <p><strong>For the Client:</strong> <span style= "font-weight: 400;">They end up with a lot of little prints and digital files. None of which make it to the wall or an album to be enjoyed every day. Also, insert clie