053: Going from Brick to Click with Alicia Bode of Label7th

<p><span style="font-weight: 400;">After 10 years in business as a beauty salon owner, Alicia Bode wanted to build a separate ecommerce brand to support the business. Thankfully, she'd been waiting 2 years on the perfect product on which she was an expert. </span></p> <p> </p> <p><span style="font-weight: 400;">So Alicia started</span> <a href="https://label7th.com/"><span style= "font-weight: 400;">Label7th</span></a><span style= "font-weight: 400;">, which sells an automatic cordless curling wand that saves time and money while producing salon-quality curls. She sold out her entire stock within 48 hours of launch and has built a loyal following using education from her personal life as a salon owner. </span></p> <p> </p> <p><span style="font-weight: 400;">Listen to Alicia and Mollie discuss: </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How feedback from her salon customers inspired the idea of selling a curling wand</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How her work in the salon inspired Label7th's scarcity model</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why you shouldn't wait to unpack your first product order</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How</span> <em><span style= "font-weight: 400;">Start and Scale</span></em> <span style= "font-weight: 400;">provided a seamless plan to launch Label7th</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why being the face of the brand differentiates Label7th's marketing </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The joy of hearing the sale alert ring on her phone on launch day</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why selling out doesn't always mean you're profitable</span></li> <li style="font-weight: 400;" aria-level="1"><span st