052 | Step into the Spotlight | The Art of Getting Noticed | With Tsufit

<p>Welcome to this heart-warming interview with <strong>Tsufit</strong>, an award-winning author of a provocative book ‘Step into the Spotlight! : A Guide to Getting Noticed’. This is our very own show ‘Bootstrapping Your Dreams’ hosted by <strong>Manuj Aggarwal</strong>.</p><br><p>Tsufit, besides being an author, is also a speaker, marketing genius, former lawyer, singer, and a comedian. After ten years of practicing law and working as a litigation lawyer, she finally left law and followed her passion as a performer. She played comedy on TV in a Canadian Sitcom and gained international limelight for her debut music album as a singer.&nbsp;Tsufit is currently a marketing coach and a speaker with insightful marketing tactics and genius advice for entrepreneurs. We will explore all of this in this episode. Tsufit’s unique story was the subject of a national television documentary which aired on several networks across Canada.&nbsp;&nbsp;</p><p>&nbsp;</p><p>Her book ‘Step into the Spotlight! : A Guide to Getting Noticed’ is informative, provocative, refreshingly fun in the way it is written and very inspirational for those who seek to follow their dreams and grow their businesses.&nbsp;</p><br><p>What are you waiting for?&nbsp;<strong>Tune In Now!</strong></p><br><p>In this episode, we will learn:</p><p>•How to get noticed.&nbsp;</p><p>•Following your dream and making money from it</p><p>•Steps to step into the spotlight</p><p>•Figuring out what message you deliver to the world</p><p>•Coloring your message</p><p>•Importance of taking strong positions</p><p>•Learning from dictators</p><p>•Polarizing the audience</p><p>•Labeling your opponent before it labels itself</p><p>•Getting out of the shell of shyness</p><p>•Importance of the star effect in celebrity driven-world.</p><p>•The real job of an entrepreneur</p><br><p>Links and Mentions in this episode:</p><br><p>LinkedIn: <a href="https://www.linkedin.com/in/tsufit1&nbsp;" target="_blank">https://www.linkedin.com/in/tsufit1&nbsp;</a></p><p>Website: <a href="http://w