052: Inception Series | Meaning, Purpose, and Pricing

<p><span style="font-weight: 400;">Today’s episode focuses on a study that analyzed how choice and personal responsibility impacted individuals in a nursing home setting. Researchers formed an experiment group where individuals were given communication emphasizing their own responsibility and freedom and a control group where decisions were mainly made for them by the nursing home staff. The study concluded that priming individuals with responsibility and control led to greater happiness and improved well-being.</span></p> <p> </p> <p><span style="font-weight: 400;">The results from this study revealed the impact choice and perceived control has on individuals’ moods and decision-making. Listen in to hear how you can give your prospects choices and control throughout your copy to lead to more sales  </span></p> <p> </p> <p><strong>What To Look For In This Episode:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why you should offer choices to your clients.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How you can use priming effectively in your copy to inspire clients to buy.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to answer the “so what?” and what to include in your copy. </span></li> </ul> <p> </p> <p><strong>Journal Article:</strong></p> <p><span style="font-weight: 400;">The effects of choice and enhanced personal responsibility for the aged: A field experiment in an institutional setting.</span></p> <p><a href= "https://uploads-ssl.webflow.com/59faaf5b01b9500001e95457/5bc55fe136f9e490f13c75c4_Langer%20%26%20Rodin%201976.pdf"> <span style= "font-weight: 400;">https://uploads-ssl.webflow.com/59faaf5b01b9500001e95457/5bc55fe136f9e490f13c75c4_Langer%20%26%20Rodin%201976.pdf</span></a></p> <p> </p> <p><span style="font-weight: 400;">Langer, E. J., & Rodin, J. (1976). The effects of choice and enhanced personal responsibility for the aged: A field experiment in an instit