051: Inception Series | What’s Love Got To Do With It? (Seriously… the MOST Practical Episode Yet!)

<p><span style="font-weight: 400;">In today’s study researchers analyzed the impact of particular words on individuals’ behaviours, concluding that the word “valentine” and its association to love primed helpful behaviour by activating concepts of love and inducing a positive mood.</span></p> <p><span style="font-weight: 400;">We know that priming words can influence individuals’ thoughts, but how can we as copywriters use them in our copy? Listen in to hear about the specific types of priming and the steps you can take to implement them – positive priming, semantic priming, repetition priming, perceptual priming, conceptual priming, masked priming... What does all of this mean?</span></p> <p> </p> <p><strong>What To Look For In This Episode:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How does priming influence thoughts and even behaviours? </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">6 different types of priming</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How can we use priming effectively in our copy?</span></li> </ul> <p> </p> <p><strong>Journal Article:</strong></p> <p><span style="font-weight: 400;">Valentine Street promotes chivalrous helping</span></p> <p><a href= "https://www.researchgate.net/publication/247396617_Valentine_Street_Promotes_Chivalrous_Helping"> <span style= "font-weight: 400;">https://www.researchgate.net/publication/247396617_Valentine_Street_Promotes_Chivalrous_Helping</span></a></p> <p> </p> <p><span style="font-weight: 400;">Lamy, L., Fischer-Lokou, J., & Guéguen, N. (2010). Valentine Street promotes chivalrous helping. Swiss Journal of Psychology / Schweizerische Zeitschrift für Psychologie / Revue Suisse de Psychologie, 69(3), 169–172.</span> <a href= "https://doi.org/10.1024/1421-0185/a000019"><span style= "font-weight: 400;">https://doi.org/10.1024/1421-0185/a000019</span></a></p> <p><strong>Resources:</strong></p> <p> </p> <ul> <li aria-l