051 - Branding with a Smile with Dr. Stuart Frost

<p><span style="font-weight: 400;">As business owners, it can be tempting to come into an industry and simply do what everyone else is doing. We often look for plug and play “best practices” for our businesses based on industry standards. </span></p> <p><span style="font-weight: 400;">But what if industry standards don’t match the standards we have for ourselves?</span></p> <p><span style="font-weight: 400;">When Dr. Stuart Frost came into the field of orthodontics, the typical business model was to work in volume. The goal was to get a higher quantity of patients at lower fees. But Dr. Frost quickly realized that this wasn’t how he wanted to do business. He wanted to have higher QUALITY and less clients at higher fees. </span></p> <p><span style="font-weight: 400;">Sound familiar?</span></p> <p><span style="font-weight: 400;">Like many photographers struggling to make this same type of transition for their clients, Dr. Frost faced challenges in building the business he wanted. Through extensive research, reading, and education, he came to understand the power of actionable goals, positive daily affirmations, intentional business practices, and building his brand.</span></p> <p><span style="font-weight: 400;">Dr. Stuart Frost is the owner of Frost-Nichols Orthodontics and the man behind “The Frost Smile.” He is known as the Artist Orthodontist and lectures internationally, teaching orthodontists to build better businesses. </span></p> <p><span style="font-weight: 400;">What sets Dr. Frost apart is his strength in developing relationships, building trust, and making very intentional decisions.</span></p> <p><span style="font-weight: 400;">Our conversation will empower you to change how you think about yourself, your business, and your brand. And it will definitely leave you wishing your orthodontist had this level of customer service. </span></p> <p><span style="font-weight: 400;">In this episode, you’ll learn how to:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Val