050: Communication and a hard market - with Brett Sainty

<p align="justify">On today’s episode, we’re excited to be talking to Brett Sainty, CEO of BLW Insurance Brokers. Brett’s 30 years career in the insurance industry spans broking and MGA management as both employee and business owner. We’ll be talking about the challenges and opportunities he’s seen in his time in the industry and the changes appearing on the horizon.</p> <p align="justify"> </p> <p align="justify">Learning Objectives</p> <ul><li> <p align="justify">What’s behind the hardening market, particularly in PI</p> </li> <li> <p align="justify">The reputational damage caused by the Covid BI issue and how BIBA is important to rehabilitating our image</p> </li> <li> <p align="justify">The need for really good communication in a hard market</p> </li> <li> <p align="justify">Digital marketing and digital natives – how to prosper in the new landscape</p> </li> </ul> <p align="justify"> </p> <p align="justify">Best Moments</p> <p align="justify">“If a small chain of hotels was previously occupied and trading as a going concern for hotels, and has been closed during COVID, are they now occupied? There are insurers that will consider them to now be unoccupied, and consequently, will be imposing either a significant reduction in the cover that they provide, along with a significant increase in the premium or declining to offer terms altogether.”</p> <p align="justify"> </p> <p align="justify">‘’If you're not online, you don't exist. Find out what you're really good at... Because you won't know it immediately.”</p> <p align="justify"> </p> <p align="justify">“Everybody I've spoken to that has worked for Peter Cullum and I've done a podcast with Peter as well as Tim Johnson, Clive Nathan and a whole range of people that have worked with Peter, have all said the pace at which you moved in the early days of Towergate was like three times any normal day and what you would normally learn in 10 years you learned in two!”</p> <p align="justify"> </p> <p align="justify">“…to make that transition, and it'