049 - Intro to 3D Mail with Travis Lee

<p>02:00 - Why Direct Mail can be MORE profitable in a digital age<br /> 06:00 - What is 3D Mail, Lumpy Mail<br /> 10:30 - How even something sent in the mail works WITH the Internet, not instead of it<br /> 16:30 - What most people who start a business fail to consider (and skipping this can cause many problems!)<br /> 22:00 - Why picking a niche and going deep in it isn't the only thing to do<br /> 23:30 - Why the psychology is just as important as the marketing - it's an art and a science - half math, half psychology<br /> 25:30 - Can 3D Mail be tested at a relatively small scale and on a budget?<br /> 29:30 - The two types of lists for mailings<br /> 31:00 - The dirty little secret of many companies that can put money in YOUR pocket<br /> 35:00 - What's even more important than the demographics of the people you are marketing to<br /> 40:00 - In the days of data protection, a mindset to consider when using list data that lets you sleep at night<br /> 50:30 - How to use 3D Mail for coaches/consultants and other folks that work one-on-one with clients<br /> 59:30 - How to get started with 3D Mail...</p> <p>Visit: http://tom.3dmailresults.com</p>