049 Harnessing the power of PR through strategic storytelling with Nicola Rowley

<p><span style="font-weight: 400;">This week I’m joined by PR expert, Nicola Rowley. Working with entrepreneurs and brands in the entertainment and leisure industry, Nicola helps them get visible through strategic storytelling. </span></p> <p><span style="font-weight: 400;">Running a business is all about telling your story, telling people about you, and it’s through these relatable stories that you can really harness the power of PR. </span></p> <p><span style="font-weight: 400;">What You'll Learn In This Episode:</span></p> <p><span style="font-weight: 400;">- What PR is, how it can benefit your business, how to pitch to journalists and why it’s worth putting yourself out there. </span></p> <p><span style="font-weight: 400;">- The difference between PR that connects you to the right people and PR that is an external marker of success but doesn’t get you clients. </span></p> <p><span style="font-weight: 400;">- PR has played a vital role in growing my business and I think it’s an important part of building credibility and connecting with ideal clients, but a lot of people think they don’t have a story to tell - which simply isn't true. Today Nicola shares how to shape relatable and strategic stories.</span></p> <p><span style="font-weight: 400;">- Nicola’s own story that led her to start her own business using her previous experience in broadcasting and in-house PR to offer a unique and insightful service for her clients. </span></p> <p><span style="font-weight: 400;">Resources: </span></p> <p><span style="font-weight: 400;">-</span> <a href= "https://www.lisajohnson.com/launch" target="_blank" rel= "noopener">Download my FREE Launch Strategy Guide</a></p> <p><span style="font-weight: 400;">- Visit my website</span> <a href="http://www.lisajohnson.com" target="_blank" rel= "noopener"><span style= "font-weight: 400;">www.lisajohnson.com</span></a></p> <p><span style="font-weight: 400;">- Follow me on Instagram</span> <a href="https://www.instagram.com/lisajohnsonstrategist/" target= "_blank" rel="noopener">@lisaj