049 - Creating a brand for men from scratch with Luc Wiesman

<p><span style="font-weight: 400;">Many men dream of leaving their job to start something new, maybe even a business.</span></p> <p><span style="font-weight: 400;">But then we’re faced with the reality of leaving something secure, a solid paycheck and our basic survival needs taken care of.</span></p> <p><span style="font-weight: 400;">These two things can often wrestle with a man’s desire to apply himself to something meaningful, challenging, and inherently</span> <em><span style= "font-weight: 400;">his.</span></em></p> <p><span style="font-weight: 400;">There’s something about building or creating your own thing that speaks to so many men.</span></p> <p><span style="font-weight: 400;">But the risk of leaving behind the safe and secure can be all too overwhelming, to the degree that many men just stick with what’s safe.</span></p> <p><span style="font-weight: 400;">Not today’s guest. Luc Wiesman started a website ‘in his parent’s basement (in the home he was renting off his parents) directed at giving men all the cool shit we often want; watches, travel, fashion, popular culture, cars. You name it, Dmarge became one of the first homes for curated men’s lifestyle content in Australia.</span></p> <p> </p> <h3><strong>On this episode:</strong></h3> <p><span style="font-weight: 400;">Admittedly by Luc, the site was first a way to get invited to cool events, it soon became a realistic avenue for leaving his well paying job and putting all of this creative drive and energy into something entirely</span> <em><span style="font-weight: 400;">his.</span></em></p> <p><span style="font-weight: 400;">In this chat with Luc we explore some of the specifics of leaving his job and stepping fully into his own gig, and the journey Dmarge has gone on as a brand from cool shit for men to intentionally choosing to be a site of all things</span> <em><span style="font-weight: 400;">for men</span></em><span style="font-weight: 400;">.</span></p> <p> </p> <p><span style="font-weight: 400;">This final piece really chooses to draw a line