048 The learnings from my latest $2.9m launch

<p><span style="font-weight: 400;">My latest launch grossed $2.9 million in sales, but you might be surprised to hear we didn’t hit our targets and this launch didn’t work out in the way we thought it would, but it was by far the most interesting launch I’ve ever done. </span></p> <p><span style="font-weight: 400;">I believe it’s so important to debrief and evaluate after a launch, to look at what worked, what didn’t and how to improve for next time because it’s all the little things that you implement that make all the difference. </span></p> <p><span style="font-weight: 400;">What You'll Learn In This Episode:</span></p> <p><span style="font-weight: 400;">- Some of the common challenges that occur in every launch we do and how as a team we’ve learnt to navigate them. <br /></span></p> <p><span style="font-weight: 400;">- We saw a new pattern of sales in this launch with clients taking more time to commit to buy. Here are some of the consumer trends I noticed and why FOMO is no longer a strong driver for sales.</span></p> <p><span style="font-weight: 400;">- I’ll share with you what worked well partnering with affiliates and some best practices I’ve learned working with affiliates for successful launches.</span></p> <p>- <span style="font-weight: 400;">How we have made our launches stress-free and fun despite the practical and mindset challenges they inevitably bring up. </span></p> <p><span style="font-weight: 400;">Resources: </span></p> <p><span style="font-weight: 400;">-</span> <a href= "https://www.lisajohnson.com/launch" target="_blank" rel= "noopener"><span style="font-weight: 400;">Download my FREE Launch Strategy Guide</span></a></p> <p><span style="font-weight: 400;">- Visit my website</span> <span style="font-weight: 400;"><a href= "http://www.lisajohnson.com" target="_blank" rel= "noopener">www.lisajohnson.com</a></span></p> <p><span style="font-weight: 400;">- Follow me on Instagram</span> <a href="https://www.instagram.com/lisajohnsonstrategist/" target= "_blank" rel="noopener"><span style= "font-