048 - Interview with Leslie Nafus

<p>03:00 - The biggest mistake entrepreneurs make when starting a business, and what to do instead<br /> 03:30 - Why having an "idea" is not a business<br /> 05:00 - The first thing you should do when starting a business (hint: it's not marketing!)<br /> 06:30 - Anytime a client asks me to sell something, here's the first question I ask...<br /> 11:00 - What buying an airplane ticket has to do with starting a business<br /> 17:30 - If you want to make more money, start with this simple thing you can do today<br /> 24:00 - How that single thing that makes you unique (that you're hiding from) is exactly what you need to succeed<br /> 25:00 - If you're afraid to niche...<br /> 32:00 - The question I ask people I meet to start off a business relationship... And you can use it to help you attract more leads to your message<br /> 38:30 - The often overlooked piece of a niche that is crucial for your success<br /> 41:30 - Why a polarizing message is important and how each business step flows into the next<br /> 48:30 - A nice way to consider the action steps in building a business</p>