046 - How To Reduce Ad Spend with SEO (Hint: It's Not the Way You Think) - Matt Bertram Interview

Our guest today teaches how to reduce your ad spend by increasing your website’s organic traffic using SEO, a goal which is even more critical now than it was before we so many business's revenue significantly down because of the lockdown. And it's not just about keywords and throwing up blog posts.  Matt Bertram is CEO at the eWebResults marketing agency (www.eWebResults.com), author of “Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers” (https://www.amazon.com/Build-Your-Brand-Mania-Authoritative-ebook/dp/B07FC58VDR) and is co-host of the #1 SEO-focused podcast, "The SEO Podcast) (www.BestSEOPodcast.com). In this episode, Matt teaches the top three things your website needs to be doing to rank in those coveted top three spots in Google's organic search results. And he dispels some of the myths people commonly believe about "gaming" your website into high search results.