044: AR/VR and the METAVERSE: What's REAL and What's HYPE?

<p><span style="font-weight: 400;">After a decade of struggling to live up to the hype, augmented reality and virtual reality are finally gaining traction in the B2C and B2B spaces. Today, we will sit down with Auggd’s Matthias Krampe to discuss the 3 main reasons for this.</span> <span style="font-weight: 400;">First, the technologies and ecosystems that support AR & VR have evolved considerably.</span></p> <p><span style="font-weight: 400;">Second, B2B customers are starting to understand how these technologies can be leveraged to deliver tangible business value through a variety of use cases.</span></p> <p><span style="font-weight: 400;">And third, they are intrinsically linked to the Metaverse, which has to be approaching the top of the hype curve. </span></p> <p><span style="font-weight: 400;">Whether you agree with Zuckerberg - and believe that we will all live and work in the metaverse - or whether you agree with NYU marketing professor Scott Galloway that the metaverse is “</span><span style= "font-weight: 400;">a giant flaming bag of sh*t”, one thing is for sure, the hype around the metaverse is driving the AR & VR industries</span></p> <p><span style="font-weight: 400;">But the question is, can this new found interest help AR & VR reach mass adoption?</span></p> <p><span style="font-weight: 400;">01:30 Intro to Matthias and his augmented reality  firm, Auggd</span></p> <p><span style="font-weight: 400;">05:30 What types of AR industry solutions (e.g. construction) does Auggd create?</span></p> <p><span style="font-weight: 400;">07:00 Glimpse Group - the AR / VR collective - acquired Auggd in 2021</span></p> <p><span style="font-weight: 400;">08:00 Augmented reality has struggled for adoption. What has held it back from reaching its potential?</span></p> <p><span style="font-weight: 400;">12:30 What are the key trends (industry trends, hardware and evolution, 5G, etc) driving the AR industry? And is the talent shortage holding the industry back?</span></p> <p><span style="font-weight: 400;">16:30 What in