041: The Effects of Scarcity on Limited Edition Products

<p><strong>What To Look For In This Episode:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What does limited edition mean?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Can add scarcity in your messaging benefit consumers? </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to know your product AND your audience.</span></li> </ul> <p> </p> <p><strong>Journal Article:</strong></p> <p><span style="font-weight: 400;">Scarcity Message Effects on Consumption Behavior: Limited Edition Product Considerations.</span></p> <p><a href= "https://www.researchgate.net/profile/Yong-Jae-Ko/publication/281672199_Scarcity_Message_Effects_on_Consumption_Behavior_Limited_Edition_Product_Considerations/links/5a81a4fcaca272721402f889/Scarcity-Message-Effects-on-Consumption-Behavior-Limited-Edition-Product-Considerations.pdf"> <span style= "font-weight: 400;">https://www.researchgate.net/profile/Yong-Jae-Ko/publication/281672199_Scarcity_Message_Effects_on_Consumption_Behavior_Limited_Edition_Product_Considerations/links/5a81a4fcaca272721402f889/Scarcity-Message-Effects-on-Consumption-Behavior-Limited-Edition-Product-Considerations.pdf</span></a></p> <p> </p> <p><span style="font-weight: 400;">Jang, W. E., Ko, Y. J., Morris, J. D., & Chang, Y. (2015). Scarcity Message Effects on Consumption Behavior: Limited Edition Product Considerations. Psychology and Marketing, 32(10), 989-1001. https://doi.org/10.1002/mar.20836</span></p> <p> </p> <p><strong>Resources:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Let’s have a conversation on trauma-informed marketing (July 21 and 22) –</span> <a href= "http://geoffkullman.com/tim"><span style= "font-weight: 400;">geoffkullman.com/tim</span></a></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How To Write Your Own 6-Figure Sales Page –</span> <a href="http://www.6figuresalespage.