039 - The Marketing Gold Standard with Lesa and Gregory Daniel

<p><span style="font-weight: 400;">Today’s guests are beacons of hope, light, encouragement and class in the photography industry.</span></p> <p><span style="font-weight: 400;">Lesa and Gregory Daniel, who own and operate Gregory Daniel Portraits, have been perfecting the art of marketing since long before the days of social media, and they know what it takes to build a successful brand for their luxury portrait studio. </span></p> <p><span style="font-weight: 400;">The first step is deciding</span> <em><span style="font-weight: 400;">who</span></em> <span style="font-weight: 400;">you are.</span></p> <p><span style="font-weight: 400;">Gregory Daniel Portraits started off as a volume business, but when they took a hard look at the numbers, they realized they needed to shift directions in order to build the business they</span> <em><span style= "font-weight: 400;">really</span></em> <span style= "font-weight: 400;">wanted. This they accomplished by mentally “erasing the board” starting over with a fresh mindset and uncovering who they really were, who they wanted to serve, and how to make it meaningful.</span></p> <p><span style="font-weight: 400;">In today’s podcast, we discuss the importance of picking a lane and staying true to it, strategies for bringing in well qualified new clients, Instagram tips for attracting the right clients, and so much more.</span></p> <p><span style="font-weight: 400;">Grab a notebook and pen, this episode is jam packed with pure gold. </span></p> <p> </p> <p><strong>Timestamps:</strong></p> <p><span style="font-weight: 400;">[01:01] Introducing today’s guests, and what you can expect to learn from this episode!</span></p> <p><span style="font-weight: 400;">[03:41] One of the keys to a successful marketing strategy.</span></p> <p><span style="font-weight: 400;">[05:05] Why so many photographers enter the industry without a sustainable business model. </span></p> <p><span style="font-weight: 400;">[06:05] How Gregory Daniel Portraits has evolved over time.</span></p> <p><span style="f