0372: Sure-fire Construction Marketing Plan In Eight Easy Steps

<h1 style="text-align: center;"><span style= "color: #0000ff;"><strong>This Podcast Is Episode Number 0372, And It's About Sure-fire Construction Marketing Plan In Eight Easy Steps</strong></span></h1> <div>If you're serious about getting the best value you can for your marketing budget, you'll need to develop a marketing plan. Many contractors are having challenges adapting to this ever-changing economy. Trade contractors who rely on the same general contractors they did a few years ago to supply jobs to bid on are finding it more difficult to recover and find work.</div> <div> </div> <div>It appears that history is repeating itself. Instead of yellow pages, I see many well-intentioned people with their minds and hearts in the right place with a lot of really great ideas on what works and fails in social media. I certainly don't know what works for every contractor; however, what I do know is that every construction company is unique, and what works for your competitor may not work for you.</div> <div> </div> <div> <p><span data-preserver-spaces="true">Below we outline eight simple steps for making your marketing efforts more effective.</span></p> <p><span style="color: #0600ff;"><strong>1. Know your customers</strong></span></p> <p><span data-preserver-spaces="true">Firstly, you need to identify your target market. You probably have an idea of who hires your services but make sure you:</span></p> <ul> <li style="list-style-type: none;"> <ul> <li> <div><span data-preserver-spaces="true">Define your target market in detail.</span></div> </li> <li> <div><span data-preserver-spaces="true">Write down who your target market is.</span></div> </li> </ul> </li> </ul> <p><span data-preserver-spaces="true">Spend time finding out about your customers' preferences and habits to help you focus your promotions more effectively. To get the best return on your investment, look at the way your message is structured, worded, and designed – and where and when you advertise.</span></p> <p><span style="color: #0600ff;"><strong>2. St