036 - Simplifying Everything with Julie Collins

<p><span style="font-weight: 400;">This podcast is the final episode in a four part series featuring graduates of the ReWork’s Art of Selling Art business course. These students have spent the last six months ReWorking their businesses and applying the concepts they’ve learned in the course.</span></p> <p><span style="font-weight: 400;">As a part of each interview in the series, I ask each Art of Selling Art Graduate three questions: </span></p> <p><span style="font-weight: 400;">1) How did principles in the Art of Selling Art course change your business or mindset? </span></p> <p><span style="font-weight: 400;">2) If a Genie appeared, what is something you wish you could fix in your business? </span></p> <p><span style="font-weight: 400;">3) And what advice or encouragement do you have for struggling photographers?</span></p> <p><span style="font-weight: 400;">Their answers will enlighten you and inspire you to ask tough questions of yourself about your own portrait business. </span></p> <p><span style="font-weight: 400;">Today I talk with Julie Collins. After 10 years doing portrait photography in Wisconsin, Julie found her sales averages were stuck, never quite getting past $2-$3K. Yet she knew they could be higher. With her kids quickly growing up and involved in team sports, she also wanted more flexibility to be there for her family. </span></p> <p><span style="font-weight: 400;">By applying what she learned in the Art of Selling Art, a business course for photographers, Julie was able to simplify her messaging, rework her words, overcome her mental barriers, and raise her prices in order to double her sales averages and for the first time, break the six-figure income barrier for her studio. </span></p> <p><span style="font-weight: 400;">As her business continues to grow, Julie shares the importance of simplifying EVERYTHING in order to maximize her time and talents for their best and highest use. </span></p> <p> </p> <p><strong>Here’s a glance at this episode…</strong></p> <ul> <li style="font-weight: 400;