036: Female Founder Transforms Food Waste into Better-for-You Snack Brand with Betty Lu, Confetti Snacks

<p><em><span style="font-weight: 400;">“Together, with the collective intelligence of the group, we can strive and achieve something much larger than ourselves.”</span></em> <span style= "font-weight: 400;">-Betty Lu</span></p> <p> </p> <p><strong>Episode Description:</strong></p> <p><span style="font-weight: 400;">Nature is about diversity. Yet, today's society divides edible produce into "good" and "bad". The perfect are favored, and the imperfect are wasted along the food value chain. That's billions of tons of food each year unnecessarily and unethically dumped in landfills! </span></p> <p> </p> <p><span style="font-weight: 400;">The fact that every year, millions of people die of hunger when there is already enough food produced to feed everyone on our planet is ironic, not just environmentally but also in a humanitarian sense. Food waste reduction is a win-win situation, as it means more food to feed more people without expanding into new territories while saving resources like fossil fuels and water. </span></p> <p><span style="font-weight: 400;">Founded by Betty Lu,</span> <a href="https://www.confettisnacks.com/"><span style= "font-weight: 400;">Confetti Snacks</span></a> <span style= "font-weight: 400;">takes these imperfect foods and gives them new life by turning them into healthy snacks.</span> <a href= "https://www.confettisnacks.com/"><span style= "font-weight: 400;">Confetti Snacks</span></a> <span style= "font-weight: 400;">donate a generous  portion of the proceeds to help combat global hunger and malnutrition, especially in the poorest parts of the world. </span></p> <p><span style="font-weight: 400;">In this episode, we hear about Betty’s journey and how she was able to create something beyond what we normally associate with “snack food” and make it successful. Justine and Betty also discuss food security and the food waste crisis that we are facing, how to find the right people to make your business vision a reality, and how doing “less” is better when you’re growing your company. Whether you