035 - Retail Innovation: Supporting Tomorrow’s Entrepreneurs with For Now

<p>This week, I am talking with Kaity Cimo and Katharine ReQua, Co-Founders of For Now,</p> <p>located in Boston, MA. Voted <em>Boston's Best for Retail Innovation, </em>For Now is a retail incubator that makes it easy to shop and support tomorrow’s entrepreneurs.</p> <p>Both Kaity and Katharine focus on being a launchpad for upcoming brands and entrepreneurs as they serve 20-25 different vendors every few months. Their model focuses on cultivating relationships to drive business to everyone involved.</p> <p>In our conversation, both Kaity and Katharine share their passion for entrepreneurship and what it means to depend on a strong community. Although they’ve faced challenges along the way, from not getting the key to their building until the day before their Grand Opening to canceling their Women’s Summit days into a Global Pandemic, For Now has maintained its commitment to serving its community.</p> <p>Be sure to tune in as both Kaity and Katharine share what success means to them and why they wake up every day loving what they do.</p> <p><strong>Topics Discussed:</strong></p> <ul> <li>Balancing various roles in entrepreneurship<br> </li> <li>Learning to shift, pivot, and adapt quickly through change<br> </li> <li>Cultivating strong relationships with customers &amp; vendors<br> </li> <li>Common myths of the retail industry<br> </li> </ul> <p><strong>Connect with For Now:</strong></p> <ul> <li><strong>Website: </strong><a href="https://itsfornow.com/"><u>https://itsfornow.com<br> </u></a></li> <li><strong>Facebook: </strong><a href="https://www.facebook.com/its.fornow"><u>https://www.facebook.com/its.fornow<br> </u></a></li> <li><strong>Instagram: </strong><a href="https://www.instagram.com/its.fornow/"><u>https://www.instagram.com/its.fornow/<br> </u></a></li> <li><strong>LinkedIn (Katy Cimo): </strong><a href="https://www.linkedin.com/in/kaitymaloneycimo/"><u>https://www.linkedin.com/in/kaitymaloneycimo/<br> </u></a></li> <li><strong>LinkedIn (Katharine ReQua): </strong><a href="https://www.l