034: How To Properly Price Your Services w/ Paul Klein

<p><span style="font-weight: 400;">Paul Klein is a business consultant and entrepreneur. He's also a pricing expert, specifically how pricing impacts brand positioning. ​Paul has consulted and worked with numerous national and international brands, including Target, Slack, UC Berkley, Cracker Barrel, Holiday Inn, KFC, and many, many more.</span></p> <p> </p> <p><span style="font-weight: 400;">In today’s episode, Paul shares his tips on how you can improve your HOW you PRICE your offer. We discuss the benefits of offering your clients 3 price options rather than a single option, what to do when a client offers a counter-proposal, and many more tips from our own experiences. Listen in to learn about Paul’s techniques for pricing yourself based on what you’re worth, such as anchoring, single-page proposals, and his free pricing quiz. </span></p> <p> </p> <p><strong>What To Look For In This Episode:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">People pay for the outcomes you provide, not your time. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Avoid conflict with your client by properly pricing yourself. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Negotiate on terms, not on deliverables. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The first sale is to yourself, you have to believe that you’re worth your price point.</span></li> </ul> <p> </p> <p><strong>Resources:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Paul Klein</span> <ul> <li style="font-weight: 400;" aria-level="2"><span style= "font-weight: 400;">Website –</span> <a href= "https://www.paulklein.net/"><span style= "font-weight: 400;">https://www.paulklein.net/</span></a><span style="font-weight: 400;"> </span></li> <li style="font-weight: 400;" aria-level="2"><span style= "font-weight: 400;">Podcast –</span> <span style=