033 The One About How To Sell Your Podcast

<h3>Talk to us about SALES! Send in your feedback to feedback@shepodcasts.com or join our <a href="http://shepodcasts.com/group">FB Group</a>!</h3> <h3>Show 033 Quick-Guide</h3> <ul> <li>The importance of self promotion - you have to learn to love it and NOT force it.</li> <li>The podcasting industry has an education problem: people don’t know podcasts + an old model for advertising</li> <li>What is a perfect partner? And what defines my perfect partner.</li> <li>What kinds of questions do you need to ask YOURSELF before you choose a sponsor <em>or</em> a sponsor approaches you.</li> <li>When you should NOT have a sponsor for your podcast.</li> <li>Smart companies are going to be looking for a return on their investment (ROI) and how you should prepare yourself.</li> <li>There is a responsibility of both parties (sponsor + podcasters) for a win-win.</li> <li>How does a podcast that is NOT a business but would like to make a <em>little</em> money shift their mindset about “pimping our their audience,” to being OK about <em>selling</em> their podcast.</li> <li>Most of us were not raised to sell and hustle.</li> <li>Elegant hustling FTW!</li> <li>What kind of experience do you have when YOU go shopping? What do you love and what do you hate? And how <em>that</em> informs how you partner with sponsors.</li> <li>There are so many distractions online that you must be able to help your audience focus on what they want to focus on.</li> <li>Treat everybody as if they are brand new.</li> <li>When you are in sales you will come up with people’s objections - knowing your people’s objections is gold.</li> <li>Erika reveals the exact email to send a potential advertisers - word for word.</li> <li>Elegant hustling is about an invitation and connection.</li> <li>“You don’t learn anything from YES” - says Erika Lyremark</li> <li>Who you need to contact to start the sales conversation + how to practice selling.</li> <li>What if nobody buys? How do you refuel and keep going?</li> <li>What hustling energy can